A$AP Rocky is facing cr!t!sm after proposing to another woman instead of Rihanna He was spotted proposing to actress Margaret Qualley as part of a Chanel commercial being filmed in Downtown Manhattan. Although it appears to be a scene from a new Chanel campaign, many fans aren’t happy about it. Some say that, real or not, it should have been Rihanna in that moment rather than another woman. Others are saying that, deep down, Rihanna herself isn’t happy with the scene. But why wouldn’t Rihanna be happy about it❓

A$AP Rocky Proposes to Margaret Qualley in New York City for Secret Chanel Project

The duo filmed a romantic scene in Manhattan ahead of Chanel’s Métiers d’Art runway show, which is scheduled for Dec. 2.

By

Renan Botelho

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October 29, 2025, 10:40am

New Yorkers spotted a rom-com scene in the East Village on Tuesday afternoon, when A$AP Rocky proposed to Margaret Qualley in front of the Astor Place subway station. The duo was filming a secret project for Chanel, according to the French house.

“We are working on a project that is still confidential; we will share more information at the appropriate time,” the brand told WWD in a statement.

I am delighted that Matthieu Blazy has chosen New York for his first Métiers d’Art show,” Bruno Pavlovsky, president of fashion and president of Chanel SAS, said in a statement, as WWD previously reported. “He will make the creative energy of the city he knows so well resonate with the exceptional savoir-faire of the house.”

To promote the upcoming show, Chanel released a visual teaser featuring a vintage New York subway map with a double-C logo superimposed

Qualley is notably one of Chanel’s brand ambassadors, wearing the brand’s designs at multiple red carpet events. She has starred in campaigns for the French label and walked in Chanel’s spring 2024 runway show. Rocky, although not a brand ambassador, has also worn Chanel pieces in many of his public appearances.