NEWS
“In Super Bowl 2024, 50% of viewers admitted they were tuning in to watch the Kansas City Chiefs primarily because of Taylor Swift, rather than Travis Kelce or Patrick Mahomes, as expressed by fans.”
How big was the Taylor Swift effect on the Super Bowl? Her impact on viewership of CBS’s Super Bowl LVIII telecast will continue to be debated even after ratings for TV’s biggest event of the year come out.
But it’s undeniable that Swift — who jetted from Tokyo to Las Vegas to cheer on beau Travis Kelce and the Kansas City Chiefs in Sunday’s Super Bowl — has ratcheted up interest in the NFL and is responsible for recruiting a new cadre of fans to pro football.
Here’s a new data point on the Swift-ization of the NFL: 20% of 2024 Super Bowl viewers said they were rooting for the Chiefs because of Kelce’s relationship with the global superstar, according to a flash survey conducted by consumer research firm Numerator. The poll was taken after the Chiefs clinched a 25-22 overtime defeat of the San Francisco 49ers.
Overall, 48% of viewers surveyed said they were cheering for the Chiefs, compared with 37% for the 49ers and 13% for neither team (with the remainder in the “don’t know” category).
However, Swift has also been a polarizing figure among NFL fans — some of whom somehow think she’s a “distraction.” In response to the statement, “I think Taylor Swift is a distraction for the NFL,” 34% of consumers surveyed by Numerator “somewhat” or “completely” agree; 32% neither agree nor disagree; and 34% “somewhat” or “completely” disagree, according to the researcher
Chicago-based Numerator said it began fielding the Super Bowl LVIII survey of nearly 800 U.S. adults 18 or older upon the completion of the game to gauge sentiment regarding the game, commercials and celebrations.
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They couldn’t stop him, and they couldn’t stop what he sparked. Charlie Kirk’s spirit lives on in millions of new Charlies, spreading hope worldwide? I miss you Bro
JUST IN: “Eagles Crush Chiefs 40-22, End Super Bowl Three-Peat Dream” See more…
They held a moment of silence for Kirk at the Cowboys game, but when Kaepernick kneeled, the message was that politics had no place in sports. Interesting how the rules seem to shift depending on the cause.
JUST IN: Chiefs Key Player Dies Suddenly Ahead of Todays Game — Its Looking Like Black Sunday Already, Fans and Teammates Devastated see more:
Travis Kelce confirms: Taylor Swift is 4 months pregnant, baby’s gender has been announced… see more:
HE SAID TEN WORDS THAT MORNING — AND NOW IT SOUNDS LIKE HE KNEW WHAT WAS COMING They were gentle. Loving. Almost too perfect. But when Erika looks back on the last thing Charlie Kirk said before walking out the door, she can’t shake the feeling: he somehow knew. There was something in his tone — not panic, not sadness, but peace. As if he was saying goodbye, without ever saying the word. Erika says she felt a strange unease at the time, but brushed it off… until the news shattered everything. Could he really have sensed what was coming? Or did fate put the right words in his mouth at the wrong time? His final sentence now carries a haunting clarity — and her reflection on it is heartbreakingly raw. Hear what Erika felt in that moment — and how their family has tried to make sense of it all ⤵️⤵️⤵️⤵️
