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The tennis superstar partnered with Janie and Jack for a limited-edition collection featuring her two daughters.

Serena Williams and her two girls are helping families welcome spring in colorful style.

The tennis superstar partnered with children’s fashion brand Janie and Jack for a limited-edition collection launching online and in stores on March 12, 2025. It’s all inspired by her bond with her two daughters—Olympia, 7, and Adira, 18 months—whom she shares with husband and entrepreneur Alexis Ohanian. The girls also appear in the campaign.

The collaboration made sense for the family as Williams says they use fashion to connect.

“Whether we’re choosing outfits together, coordinating looks, or letting my girls get creative with their clothes, it’s all about enjoying the process and feeling happy in what they wear,” Williams tells Parents.

The Joy of Raising Girls

Creating a children’s collection for the first time might be challenging, but Williams had a great little helper.

Olympia has been picking out her own outfits since she was little, so of course, she had opinions,” shares Williams. “She was hands-on with color and pattern choices, and luckily, we were on the same page with our favorites.”

This came as no surprise to Williams, who says Olympia has long been vocal about the clothes she wears.

“Olympia has had a strong sense of style since she was a baby—she has always known what she likes,” says Williams. “She loves putting together her own outfits, mixing colors and patterns, and even adding her own creative touches.”

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Serena Williams Shares the Biggest Lesson She Hopes To Pass On to Her Daughters

The tennis superstar partnered with Janie and Jack for a limited-edition collection featuring her two daughters.

By Anna Halkidis Published on March 12, 2025

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Serena Williams and kids

Janie and Jack

Serena Williams and her two girls are helping families welcome spring in colorful style.

The tennis superstar partnered with children’s fashion brand Janie and Jack for a limited-edition collection launching online and in stores on March 12, 2025. It’s all inspired by her bond with her two daughters—Olympia, 7, and Adira, 18 months—whom she shares with husband and entrepreneur Alexis Ohanian. The girls also appear in the campaign.

The collaboration made sense for the family as Williams says they use fashion to connect.

“Whether we’re choosing outfits together, coordinating looks, or letting my girls get creative with their clothes, it’s all about enjoying the process and feeling happy in what they wear,” Williams tells Parents.

The Joy of Raising Girls

Creating a children’s collection for the first time might be challenging, but Williams had a great little helper.

“Olympia has been picking out her own outfits since she was little, so of course, she had opinions,” shares Williams. “She was hands-on with color and pattern choices, and luckily, we were on the same page with our favorites.”

This came as no surprise to Williams, who says Olympia has long been vocal about the clothes she wears.

“Olympia has had a strong sense of style since she was a baby—she has always known what she likes,” says Williams. “She loves putting together her own outfits, mixing colors and patterns, and even adding her own creative touches.”

Fashion also helps Williams’ daughters build their individuality—something she loves getting to experience.

“Watching them grow and discover who they are is incredible,” says Williams. “They bring so much life, joy, and excitement to everything, and seeing the world through their eyes makes each moment feel truly meaningful.”

The biggest lesson she hopes to pass on to her daughters? “I want them to always be certain of who they are and never shy away from being themselves,” she says. “Whether it’s through fashion or in life, it’s about celebrating what sets them apart and feeling strong and comfortable with who they are.”

What To Expect From Serena Williams’ Janie and Jack Collection

The 35-piece collection—priced between $18.50 and $175—is for children up to 12. Pieces feature Williams’ favorite color pink, vacation-inspired designs, and, of course, an ode to her tennis career.