Taylor Swift Urges U.S. Government to Block Surprise Trademark in Escalating Years-Long Dispute

Taylor Swift took her biggest step yet to stop a home goods company from trademarking a new logo that she claims looks too much like her own signature.

In a filing on Wednesday, Swift asked the US Patent and Trademark Office to prevent Cathay Home Inc.’s efforts to obtain a federal trademark for ‘Swift Home,’ according to documents viewed by the Daily Mail.

Taylor Swift took her biggest step yet to stop a home goods company from trademarking a new logo that she claims looks too much like her own signature.

In a filing on Wednesday, Swift asked the US Patent and Trademark Office to prevent Cathay Home Inc.’s efforts to obtain a federal trademark for ‘Swift Home,’ according to documents viewed by the Daily Mail.

The 36-year-old pop superstar claims in her filing that allowing Cathay to trademark the name and logo might lead to ‘confusion’ among her fans, who could mistakenly believe that she is behind the bedding products.

The Daily Mail previously revealed that Swift’s image-rights company, TAS Rights Management, had signaled its opposition to Cathay’s new Swift Home logo in December 2025.

Filings seen by the Daily Mail showed that the singer’s team were given an extension until December 2026 to file opposition documents, they hired attorney Rebecca Liebowitz, a partner at the celebrity law firm, Venable LLP, in Washington, DC.

At issue in the new filing is the ‘Swift’ portion of Cathay’s new Swift Home logo, which features a cursive version of the word with a wing-like swoosh at the end of the word.

Swift’s filing alleges that the first half of the Swift Home logo too closely resembles how she signs her last name.

The Daily Mail has reached out to attorneys representing both Swift and Cathay Home Inc., but neither party has yet responded.

Swift’s filing claims that the Swift Home logo ‘displayed in a highly stylized script font is of sufficient fame and reputation that when used with Applicant’s goods, it falsely will falsely suggest a connection.’

Cathay Home filed for a trademark on Swift Home in October of last year.

The brand sells its Swift Home products — which includes sheets, blankets, comforters, pillows, mattresses and bath products — at retailers including Amazon, Bed Bath & Beyond, Bloomingdale’s, Costco, The Home Depot, Kohl’s, Macy’s, Target and Walmart, among many other stores.

The trademark attorney Josh Gerben, who first reported on the filing, told Reuters on Thursday that, despite her opposition to Cathay’s trademark application, Swift has opposed fewer trademarks than other A-list stars.

‘Normally, somebody that has as much invested in IP as Taylor does, we would see more activity at the Trademark Office,’ Gerben said. ‘There just hasn’t been this really strong enforcement or policing effort around “Swift.”‘

Gerben also suggested that the similarities between Swift’s signature and the logo could have been the deciding factor in her decision to take action.

Swift first trademarked a version of her cursive signature in 2010, and a version was most recently registered in 2014.

She also registered a printed version of her name in 2018, and the various versions of her trademarks were listed in her latest filing.

Although Swift’s filing is the most significant escalation in her trademark battle with Cathay, it is far from the first time that she and the home goods brand have clashed.

Swift’s latest pushback against Cathay Home may have been triggered by its cheeky use of her name — and even her music — to promote its products in a post shared on social media.

On October 3, the company posted an Instagram photo of a dog wearing headphones and lounging on its bedding while clutching the cover of Swift’s latest album, The Life of a Showgirl.

The caption read: ‘Current mood: Blanket forts & Mrs. Swift on repeat. Here at @cathayhomeinc we believe in elevating every moment even the recovery from an iconic album drop!’

The post remained public on the company’s Instagram profile at least as recently as December 12, but it appears to have since been deleted.

Swift and Cathay Home first came into conflict when the bedding brand applied to trademark ‘Swift Home’ in July 2015.

When Cathay Home renewed the trademark five years later, it was then unopposed by Swift, but the latest trademark application appears to have changed the equation for her.

Taylor Swift